Month: May 2021

Posted on

Discover the Perfect Choice of Business Card

• Professional business cards

Getting a business card is not that hard. With the advancement of technology, even someone without any previous experience or ideas of what they want can get this done. There are websites that will allow you to design your business card and then get them printed. An online process can be fast and cost-effective however you miss out on many years of experience in design and business card production by not going to Inform Print. There can be a remarkable difference between a professionally made business card using a graphic designer and having a product development manager involved.

The factors you must consider before making any decision

In your quest to find the most suitable solution for all your business stationery needs, there are many companies to choose from. Some are well-known and revered names in the industry, and some are new, whoever you choose it will be necessary to make an informed decision that will benefit you and your company. What you choose for your business stationery is important and include the following considerations?

  • How many years of experience in the printing industry?
  • Is there a focused and extensive product knowledge?
  • Will you have a dedicated product manager available to discuss your printing needs
  • Cost-effective design and print
  • A quality product on time every time
  • A company that is easy to deal with

Getting the perfect solution is possible through Inform Print

It is no accident that many of our clients have been with us for almost 30 years. We are easy to deal with a company with a hands-on approach towards customer service. We work hard for one box of business cards or a complete package that can include print management storage and distribution.

Talk to us today you will be pleasantly surprised at the ease we are to deal with.

Posted on

How Important Is Graphic Design for Your Business?

Graphic Design Company

No doubt you are aware of what graphic design is. However, do you truly understand the significance of graphic design in business? If you believe that your business can thrive without compelling communications, it is time to think again.

There is a need to visually communicate your products & services, their benefits, and differentiators to your target audiences and customers

The main reason why graphics attract people is essentially due to their speed of absorption. This is a vital element of consideration if you want to take your business to a new level of success.

Custom logo

A custom logo establishes your brand’s credibility, supports brand recognition, and gives your company an impactful position in the market. While there are many factors to creating an impactful logo, a significant impact on your logo’s success is its colour palette.

Your choice of colour scheme is vital in determining how audiences may interpret your business. If you have heard of colour theory, you may know that certain colour combinations tend to create distinct perceptions and elicit emotions. Learning about the market trends and understanding what colours your consumers respond to make a huge difference.

Advertising

Owing to the psychological effects that your brand has on prospects, your advertisements must follow a similar set of guidelines. Among a sea of well-crafted advertisements, a poorly designed ad will quickly go unnoticed. The chances that your ad will convert prospective buyers without a vital graphic element, a hero image, and a clear call to action is rare. In advertising, your brand’s essence speaks volumes.

Packaging design

Since most buyers tend to shop with their eyes, a product sitting on a store shelf can only be considered as good as its packaging. The package’s appeal can be reflected through the expertise and skills of an experienced graphic design company.

Any product that you plan to launch should be well-designed with your target audience’s taste, aesthetic, needs and wants in mind so that your brand can quickly grab their attention. It makes sense to leave a lasting impression on your audiences’ minds through the packaging. It should be developed by expert graphic designers that understand branding well. For your business to compete in the market, it needs to convince its customers through effective packaging.

Website

A strategically focused website is bound to attract, engage, and convert prospects. Creating a successful website is impossible without considering the user’s experience. Your business website must be intuitive. Clear messaging and a conveniently positioned call to action is the key.

For your business to engage new customers dynamically and the existing ones, make sure that your website is visually exciting and easy to use.

Inform Print is the answer to all your graphic design needs. We are keen to provide promotional marketing solutions and print management techniques at an affordable price. Contact us if you have further queries.

Posted on

How the Colourless Design is Inspiring Sydney Graphic Designers to Revolutionise the Industry?

Sydney Graphic Designers

In the last few years, the print world has become vibrant by embracing several color trends, including the bold neon. But in this spectrum of colors and with the strategic use of brighter than bright colors across various platforms, remaining muted can be a welcome relief for the human eye and create a nice, relaxed feel for the clients you are trying to attract. Sydney Graphic Designers in NSW have been instrumental in this for quite some time.  However, 2021, is showing another way altogether.

The latest color trend dominating 2021 and maybe beyond

In this world of multiple loud colors, 2021 is going old school and choosing to be colorless. The world has gotten very fast, ultra-sensational, and in-your-face in the last few years. In such a situation, a small business or start-up thinking about competing with the more prominent names in the market should think strategically. Many of your competitors are most likely using many colors as part of their marketing strategy including their website or logo. This practice is often a distraction that takes away from your communication and key messages.  It can be better to go the other way and design something that is muted and colorless. 2020 was already moving towards a muted palette, and 2021 has taken things up a few notches to the simple look and style of black and white.

The stark difference is what is catching people’s attention

Amongst the riot of color, creations in black and white can come across as soft and subtle but can be extremely enticing If you have not thought about this look for your business, then you should start now. Doing something different has always been a sure-fire way of catching the attention of others, and sometimes the color-less palate can be just as effective and beautiful as using vibrant colors. Many people have a concern that after remaining at home and fighting a pandemic, customers may not like this black and white approach, but that is not true.

Something subtle and peaceful has always resonated better

There is an ever-increasing number of Marketers, graphic designers, and even customers that are looking for something subtle and peaceful, which is possible with this use of a simple black and white color structure. The magical and almost hypnotic charm of an old black and white movie is still there and is influencing other areas of creation. Yes, a graphic designer is trained to work with colors and their different shades. It may seem like asking them to work with the color-less trend is not going to be easy. They may seem offended or think that their skills are not getting utilized fully That is not true, because the idyllic nature of this color-less trend is starting to influence the designers too.

The industry is experiencing a revolution

A competent and experienced graphic designer will tell you that working with an extended color palette is exciting, but getting to work with a black and white is similarly intriguing, if not more. People tend to think that the absence of color will make the design monotonous and dull, but the opposite is true. After watching the computer screen for hours, a muted, almost liquid-like shapes, shadows, simple animation make any design stand out, especially if it is not full of bright and bold colors. The use of a color-less palate can provide the opportunity and texture that is not possible by any other option. This new trend is revolutionizing the industry.

If you are looking for a reliable graphic design and printing company, let Inform Print be the right choice. With the best technology and resources in place, you can be assured to get the best quality of work delivered each and every time.

Posted on

How Does Graphic Design Help With Your Branding?

graphic design company

We understand you want to do everything to help your brand. The question is- how does graphic design play into the equation? Let us take a deep dive into the way graphic design helps you to stand out, establish your brand, and bring your business to a whole new level of success.

There are countless ways you can establish yourself as a brand, from research & development, strategizing different marketing channels wells as getting feedback on your products & services.

However, there is a genius technique to give your brand a quick boost, i.e. graphic design but, before you hire a graphic design company in Sydney, it makes sense that you know the importance of graphic design.

We are happy to have a chat with you about how graphic design can help your business establish itself as a brand.

Graphic design and branding

When it comes to designing key branding elements, you want to be creative. Customizing an industry or genre-specific logo template will help you develop a unique logo design to serve as the face of your brand.

Branding is your corporate DNA. It is who you are as a business. It tells your clients & potential customers what you are all about, what they can expect, and why they should do business with you.

Visual branding elements have the potential to make or break your brand; they are very powerful, which is why it is essential to get them right.

However, before you bring your branding to life, you need to be clear on who you are as a brand and the message you want your brand to send across. If you are not clear on your branding, you want to do a little research before designing.

Ask yourself these questions to understand who you are as a brand:

  • If you could describe your brand in three words, what would they be?
  • What is your point of difference? Simply put, what sets your brand apart from your competitors?
  • What does your brand do better than others?

The clearer you can get on what your business is all about and what you have to offer your customers, the better the results that you will get from your visual branding elements.

Once you have honed in on your brand, take some time to bring life to it. There are myriads of visual elements you can design to elevate your branding, connect with audiences, and drive engagement, including:

Logo

Your logo is the most important thing you will design for your business. It is the face of your brand and is the element people associate with you and your company.

Website

Your website is where people will visit to discover who you are and what you offer. For your website to serve its purpose, it needs to be well-designed.

Brand colour palette

Colour is another powerful thing. The colours you select for your brand colour palette are going to send a very specific message to your customers. Before you decide on colours, make sure to do a little research.

Fonts

Make sure the fonts you select and the way you use them are in line with your brand.

These visual branding elements act as the face of your business and the framework for how you communicate. They can go a long way in taking your business to the next level.

Inform Print is your one-stop destination for unique graphic design solutions at an affordable price. If you are looking for a graphic design company to help with your branding, look no further than us!