Using Graphic Design Services To Bring Your Unique Marketing Idea Into Life

Sydney graphic designers

No doubt the digital marketing landscape is ever-evolving. Therefore, businesses are trying to quickly adapt to the new situation by embracing the latest trends. With a majority of people now online, the internet seems to be a marketing frontier. More and more users are now using their smartphones to go online. Hence, your target customers are likely to be found on social media platforms.    

As a result, there has been a spike in graphic design services. Businesses must use a lot of creativity to survive in the fluid state of marketing. This is where professional graphic design services come in handy. Sydney graphic designers are able to use their creativity to ensure successful communication. Graphic design entails the artistic expression of both concepts and ideas through the use of graphic tools and elements. 

Unlocking the scope of digital marketing through graphic design 

The term “graphic” comes from graphs. It is all about visual representation. If applied in marketing, graphic means using artistic expression to send a specific message to a target audience. 

A professional graphic designer brings in technical and artistic skills to turn an idea into a real revelation. Using graphic elements makes it more natural to grab the attention of the target audience as opposed to plain text. Whether you are thinking of running a marketing campaign, designing a website or sending an email, graphic design plays an integral role in your project.      

Why should you invest in graphic design services?

The business landscape is changing every now and then. Many businesses that have been slow to embrace the new way of doing things have collapsed, while others continue to struggle. 

That means using the graphic design is a wise decision for every business. After all, they need to survive in a volatile environment where market trends are changing constantly. 

Building identity

Using creative graphics shows that your business is different from the rest. Be it designing a logo, or choosing your brand’s color, you may want to use great graphics that will help you build loyalty amongst your customers. 

Boosting conversions 

With fierce competition among graphic design service providers, the most creative ones will survive. When you choose to use graphic design in your next marketing campaign, it means you are putting effort into boosting your conversion rates. 

Users love beautifully designed content on the internet. Whether it is a landing page, an advert or a video, they are attracted to compelling content. 

Brand messaging 

Your brand represents something. You may want to showcase your brand’s vision, strategy, culture or vision through simple graphics.

Building professional image 

With every business moving online, competition is fierce. Using an experienced graphic design service for your digital marketing strategy will help you build a professional image. 

At Inform Print, our graphic designers are professionally accredited and can help businesses with a unique strategy and creative graphic design advice. Please visit our website to know more.

Important Reasons Why You Need to Have a Professional Graphic Design in Sydney

Graphic Design

When considering all the factors that go with the business, making the logo might not be the main priority. Some people think they do not even need to have the business logo, but it is a bad decision. If someone says that you are opening a new business and you do not need to have a logo first, you are wrong. Having a professional logo made by a graphic design company in Sydney can be helpful for your business.

So, what is the importance of having a professional logo for your business? The main reason is that it helps grab people’s attention, makes a strong first impression, and is the main foundation of brand loyalty. A professional logo separates your business from the rest and fosters brand loyalty, and helps you bring more audience. If you want to make a professional logo for your business, you should consult the graphic designer who will help you get the right business logo.

It Helps in Grabbing the Attention of the People

The attention spans are shorter these days, especially in the mind of the customers. It is said that companies get around 2 minutes to motivate the customers that the products are worth purchasing. The logo will help grab the viewer’s attention and then help communicate the company’s core values uniquely. The short span can be solved with the help of a professional logo.

It Is the Foundation of the Brand’s Identity

Successful branding is all about telling the story that will influence the customers’ emotions; it should be simple but highly effective. Logo design is the part of the company’s brand, and it serves as the foundation for the entire narrative part of why the brand is made. Colours, fonts, and tones are also factors that should be kept in mind while you are planning to have a business logo.

Professional Logo Is Memorable

Your logo will lead the horse, which is the audience, to the water, which is the company. The logo is the main point of identification; they are the best symbol that customers generally recognize about your brand. Ideally, you will want people to connect the first sight of the logo with the memory that it’s your band and what your brand does as the good logo is visual. It is aesthetically pleasing, and it helps in triggering a positive recall about the brand.

It Separates You from The Competitors

One of the best ways to use the business logo for your brand is that it helps you separate your brand from the competitors. In addition, a well-designed logo will help communicate about everything regarding the business and what type of work it generally does.

So, it is totally over to you whether you will make a professional logo for your brand or you will leave it in the way. The logo has lots of benefits, and if you properly use the logo, there are chances that your business gets visibility fast. For a good Logo design in Sydney, you must discuss your needs with the logo designer.

Inform Prints is one of the best companies in Sydney that provide the best logo designing services for the brands living nearby. To know more, visit the official site.

How Important Is Graphic Design for Your Business?

Graphic Design Company

No doubt you are aware of what graphic design is. However, do you truly understand the significance of graphic design in business? If you believe that your business can thrive without compelling communications, it is time to think again.

There is a need to visually communicate your products & services, their benefits, and differentiators to your target audiences and customers

The main reason why graphics attract people is essentially due to their speed of absorption. This is a vital element of consideration if you want to take your business to a new level of success.

Custom logo

A custom logo establishes your brand’s credibility, supports brand recognition, and gives your company an impactful position in the market. While there are many factors to creating an impactful logo, a significant impact on your logo’s success is its colour palette.

Your choice of colour scheme is vital in determining how audiences may interpret your business. If you have heard of colour theory, you may know that certain colour combinations tend to create distinct perceptions and elicit emotions. Learning about the market trends and understanding what colours your consumers respond to make a huge difference.


Owing to the psychological effects that your brand has on prospects, your advertisements must follow a similar set of guidelines. Among a sea of well-crafted advertisements, a poorly designed ad will quickly go unnoticed. The chances that your ad will convert prospective buyers without a vital graphic element, a hero image, and a clear call to action is rare. In advertising, your brand’s essence speaks volumes.

Packaging design

Since most buyers tend to shop with their eyes, a product sitting on a store shelf can only be considered as good as its packaging. The package’s appeal can be reflected through the expertise and skills of an experienced graphic design company.

Any product that you plan to launch should be well-designed with your target audience’s taste, aesthetic, needs and wants in mind so that your brand can quickly grab their attention. It makes sense to leave a lasting impression on your audiences’ minds through the packaging. It should be developed by expert graphic designers that understand branding well. For your business to compete in the market, it needs to convince its customers through effective packaging.


A strategically focused website is bound to attract, engage, and convert prospects. Creating a successful website is impossible without considering the user’s experience. Your business website must be intuitive. Clear messaging and a conveniently positioned call to action is the key.

For your business to engage new customers dynamically and the existing ones, make sure that your website is visually exciting and easy to use.

Inform Print is the answer to all your graphic design needs. We are keen to provide promotional marketing solutions and print management techniques at an affordable price. Contact us if you have further queries.

How the Colourless Design is Inspiring Sydney Graphic Designers to Revolutionise the Industry?

Sydney Graphic Designers

In the last few years, the print world has become vibrant by embracing several color trends, including the bold neon. But in this spectrum of colors and with the strategic use of brighter than bright colors across various platforms, remaining muted can be a welcome relief for the human eye and create a nice, relaxed feel for the clients you are trying to attract. Sydney Graphic Designers in NSW have been instrumental in this for quite some time.  However, 2021, is showing another way altogether.

The latest color trend dominating 2021 and maybe beyond

In this world of multiple loud colors, 2021 is going old school and choosing to be colorless. The world has gotten very fast, ultra-sensational, and in-your-face in the last few years. In such a situation, a small business or start-up thinking about competing with the more prominent names in the market should think strategically. Many of your competitors are most likely using many colors as part of their marketing strategy including their website or logo. This practice is often a distraction that takes away from your communication and key messages.  It can be better to go the other way and design something that is muted and colorless. 2020 was already moving towards a muted palette, and 2021 has taken things up a few notches to the simple look and style of black and white.

The stark difference is what is catching people’s attention

Amongst the riot of color, creations in black and white can come across as soft and subtle but can be extremely enticing If you have not thought about this look for your business, then you should start now. Doing something different has always been a sure-fire way of catching the attention of others, and sometimes the color-less palate can be just as effective and beautiful as using vibrant colors. Many people have a concern that after remaining at home and fighting a pandemic, customers may not like this black and white approach, but that is not true.

Something subtle and peaceful has always resonated better

There is an ever-increasing number of Marketers, graphic designers, and even customers that are looking for something subtle and peaceful, which is possible with this use of a simple black and white color structure. The magical and almost hypnotic charm of an old black and white movie is still there and is influencing other areas of creation. Yes, a graphic designer is trained to work with colors and their different shades. It may seem like asking them to work with the color-less trend is not going to be easy. They may seem offended or think that their skills are not getting utilized fully That is not true, because the idyllic nature of this color-less trend is starting to influence the designers too.

The industry is experiencing a revolution

A competent and experienced graphic designer will tell you that working with an extended color palette is exciting, but getting to work with a black and white is similarly intriguing, if not more. People tend to think that the absence of color will make the design monotonous and dull, but the opposite is true. After watching the computer screen for hours, a muted, almost liquid-like shapes, shadows, simple animation make any design stand out, especially if it is not full of bright and bold colors. The use of a color-less palate can provide the opportunity and texture that is not possible by any other option. This new trend is revolutionizing the industry.

If you are looking for a reliable graphic design and printing company, let Inform Print be the right choice. With the best technology and resources in place, you can be assured to get the best quality of work delivered each and every time.

How Does Graphic Design Help With Your Branding?

graphic design company

We understand you want to do everything to help your brand. The question is- how does graphic design play into the equation? Let us take a deep dive into the way graphic design helps you to stand out, establish your brand, and bring your business to a whole new level of success.

There are countless ways you can establish yourself as a brand, from research & development, strategizing different marketing channels wells as getting feedback on your products & services.

However, there is a genius technique to give your brand a quick boost, i.e. graphic design but, before you hire a graphic design company in Sydney, it makes sense that you know the importance of graphic design.

We are happy to have a chat with you about how graphic design can help your business establish itself as a brand.

Graphic design and branding

When it comes to designing key branding elements, you want to be creative. Customizing an industry or genre-specific logo template will help you develop a unique logo design to serve as the face of your brand.

Branding is your corporate DNA. It is who you are as a business. It tells your clients & potential customers what you are all about, what they can expect, and why they should do business with you.

Visual branding elements have the potential to make or break your brand; they are very powerful, which is why it is essential to get them right.

However, before you bring your branding to life, you need to be clear on who you are as a brand and the message you want your brand to send across. If you are not clear on your branding, you want to do a little research before designing.

Ask yourself these questions to understand who you are as a brand:

  • If you could describe your brand in three words, what would they be?
  • What is your point of difference? Simply put, what sets your brand apart from your competitors?
  • What does your brand do better than others?

The clearer you can get on what your business is all about and what you have to offer your customers, the better the results that you will get from your visual branding elements.

Once you have honed in on your brand, take some time to bring life to it. There are myriads of visual elements you can design to elevate your branding, connect with audiences, and drive engagement, including:


Your logo is the most important thing you will design for your business. It is the face of your brand and is the element people associate with you and your company.


Your website is where people will visit to discover who you are and what you offer. For your website to serve its purpose, it needs to be well-designed.

Brand colour palette

Colour is another powerful thing. The colours you select for your brand colour palette are going to send a very specific message to your customers. Before you decide on colours, make sure to do a little research.


Make sure the fonts you select and the way you use them are in line with your brand.

These visual branding elements act as the face of your business and the framework for how you communicate. They can go a long way in taking your business to the next level.

Inform Print is your one-stop destination for unique graphic design solutions at an affordable price. If you are looking for a graphic design company to help with your branding, look no further than us!