Business cards for a long time were the standard medium for introducing or beginning a business relationship. It communicates your identity and intends for the recipient to have something to remember your business should they have a need for it. A good business card also aids in creating a good first impression, which is exceptionally conducive to facilitating a smooth working relationship.
However, due to its importance and nature of usage, there are a few things that good business card makers must keep in mind to ensure their clients get the best chance to further their business: A excellent and unique logo, good print, uncluttered usage of space, and the feel and texture of the card in your hand.
An engaging logo
A logo is the face of your company and one of the most recognizable aspects of any company apart from its name. A logo is not a brand; instead, a logo is a part of the brand identity that helps increase the company’s visibility. Therefore, a logo is critical for any business because it communicates identity, ownership, values, and quality. Also, your logo is printed on all your modes of official communication, brand products, websites, and most importantly, in the hearts of your clients.
How do you create a good logo?
Easy to interpret and understand to quickly connect with your audience. This is essential to ensure a sharp impression is created. The logo also needs to be clear and simple enough to be used across media platforms and effective in any size.
Careful thought should go into the designing of your logo because it is meant to communicate exactly who you are.
Business cards exchange hands a lot, and it is hard to make something to catch everyone’s attention, but there are some aspects that you can keep an eye on simple colours, strong visual elements, and great typography.
4 reasons why a logo is so important:
Reveals your identity and is an attention grabber: You only have 2 seconds to grab someone’s attention. A great logo can grab your client’s attention and communicate what you and your company are about in a way that creates lasting attention. Being imprinted on all your mediums of communication, your logo communicates ownership.
Sets you aside from the competition and ensures you stand out: Needless to say, your logo differentiates you from your competitors and helps convey your uniqueness to the world. A well-designed logo can also speak volumes about a company’s background and mission.
Facilitates brand loyalty: A logo is paramount to fostering brand loyalty. It is the most recognizable aspect in any customer’s mind—for instance, Nike’s tick or Adidas’ signature three-gapped stripes.
Recognizability: Your logo is the very first thing that your potential audience will search for when they see any communications from your brand.
At Informprint, we believe that as a company providing printing solutions for nearly 20 years, we have the know-how to meet the printing needs of all our clients. Our extensive experience allows us the chance to become a one-stop-shop for all our client’s printing needs and promotional marketing products. We leverage the technology to provide high-quality printing and cost-saving solutions for our clients. Visit our website to know more about how we can help you will your company’s printing requirements.