Month: August 2021

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Top 5 Professional Business Card Design Rules to Follow According to Graphic Design Experts

A business card signifies the step towards making your small business dream a reality. For potential customers, it is also the first interaction they will have with your brand. Hence, make sure it is a professional and strong one. A thoughtfully designed business card does more than describing your brand. Not only does it make you look professional, but it also helps to build trust for customers. In fact, it sets your business apart from the competition. However, before you start handing over cards to everyone you meet, ask yourself:

  • What makes a business card?
  • How can you make it unique?
  • How would you want it to bring in more businesses?

The answer is by carefully considering the business information you incorporate and the way you present it.

Choose a template that matches your brand’s personality

Your business card speaks volumes about your brand. So be sure to pick a design that matches your brand’s persona. If in doubt, consider seeking professional assistance. Take a look at Inform Print’s website for further information.

Find the right font

If there is a specific font you have been using on your website or other marketing tools, include that in your business card. The font you choose must represent your brand, and it must be easy to read.

Settle on size and shape

The orientation of your business card influences text size and the amount of information you are allowed to include. Moreover, it makes a statement about your brand.

Most professional business cards are rectangular. Customers are familiar with this format, so it is a safe choice. However, if you want your brand to stand out, consider creating a square shape card featuring rounded corners or vertical orientation.

Organise the data

Your business card should include everything your customers need to contact you, locate your shop, and find you online. Add your business name, contact number, website & email address along with social media handles. Please make sure you add all of this information so customers can contact you in whatever way they feel most comfortable.

A business card is incomplete without the logo, the name, secondary information, including email addresses and phone numbers. You can always modify the visual flow by setting an element’s size, changing its location or adding extra white space.

Maximise your logo

Your business card is more than contact information. In fact, it is a representation of your brand. Therefore, before creating new business cards, you must consider two crucial design components: the finalized logo and the brand colours. These elements are the most significant parts of visual branding.

A business card is all about the logo. Consider dedicating one side of the card solely to your brand’s logo. As a visual symbol of your brand, it deserves a prominent place that will immediately grab the attention of your potential customers.

Inform Print is a leading graphic and logo design company, aiming to focus solely on customers’ graphic design needs. Call us today, if you are looking for best-in-class business card design solutions at an affordable price.

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Three Major Advantages of Using Business Cards Printing Services for Your Brand

Business Cards Printing

In this digital world, one might think that business cards are no more in use. However, that is certainly not the case, as business cards can still strengthen your business networking. Brand owners opt for business cards printing services as the cards facilitate and encourage people to contact the business successfully. Unlike business cards, business cards are developed for tender business purposes, such as asking someone to visit you or contact you in person. The business cards contain details about you and your company’s basics that give people an idea about your brand. To help you understand better, three major advantages of using business cards are as follows.

Easy to Distribute and Display Your Brand

The business cards mainly focus on your details such as your email, phone number, address and basic information about your brand. It is impossible to provide your contact details to a person without a hard copy of it. They might forget the name or the address you might have probably mentioned in your last meeting or call. The card assimilates the details in one place. You can hand it out to people you wish to see again for official purposes. People find it easier to contact you with the help of your card. They either email you, call you or drop by your office to discuss business. Ensure that all your details mentioned on the business cards are correct and that you have approved of it.

Act as a tangible reminder 

Business cards are the physical reminder of your brand that reminds others of your business identity. The cards are constant and are far more visible than email or online details. When you leave a business card with people, they will surely try to pull out all the details about your brand. If they find your brand appealing, then they will visit you and continue with the business. Besides that, business cards are great for setting appointments as well. If people wish to meet you during office hours, they can do so if you have left your business card with them. This also gives you an idea that they might drop by to meet you.

Easy to Carry

Another significant advantage of getting yourself business cards is that they are easy to carry. While you leave for a conference meeting or other official outings, you can carry some of the cards without any difficulty. You might meet someone perfect for your business purposes, and to seize the opportunity, you can provide them with your visiting card. This showcases your professionalism and makes them aware of your brand identity.

These are the three main advantages why you should hire services for printing visiting cards for your brand. If you need help with printing business cards for business, then you should choose the services of Inform Prints and their team of experts. They take care of your requirements and meet all your printing purposes at the end of the day.