Author: InformPrint

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Expert Tips On Business Card Design Tips

Exchanging business cards is an age-old tradition. Even in the digital era, business cards are an excellent way of spreading the word about your business. In a nutshell, your business card is what can make or break your great first impression. 

At Inform Print, we have worked with a myriad of clients. Therefore, it suffices to say that being a professional business card maker, we know one or two things about how to design an effective business card. In case you are wondering, what an ideal business card should look like, you have come to the right place. 

What should you include on your card?

While some things are optional, there are some basic things that you cannot forget to mention in your business card. 

Your name: if you do not include your name on the card, how do you think people will know how to address you when they contact you?

  • The logo or business name: Your business card must contain your business name or its logo.
  • A tagline: Let recipients know what your business’s core idea is. Make sure you keep it short. 
  • Your contact info: This is because people want to connect with you. Mention your email address, your phone number, and your business address. 
  • Your social media information: Social media happens to be the biggest networking platform and for good reasons. People can easily and instantly connect with you on social media at any time. So mention your social media profile links on the card. 
  • Your website: Mentioning your website address on your business card is important as you want people to find your products and services online. 

Choosing the right font is imperative 

If you consider your business cards a chance to make a connection with potential clients, you will know how important it is for your business card to be eye-catchy. However, it is a fact that lots of your cards might wind up thrown out in the trash. So then, how do you make sure people hold on to your business cars and contact you when they need your services? The trick lies in using the right fonts for your business card. The right choices of fonts cannot be overstated. The font is what really drives your message away.   

While there are thousands of choices on the internet, most professional business cards use fonts in the Arial, Courier New family, or Calibri. Therefore, you may want to steer clear of Comic Sans and cartoony fonts unless you are going for a whimsical look. 

A great card design matters 

Whether you are looking to rebrand an existing business or launch a new company, you want to make sure your business card design looks professional. Let Inform Print help you design a business card to encourage thoughtful branding that helps ensure you and your brand.

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Different Ways in Which Technology Has Improved Digital Printing Industry Works

Sydney graphic designers

If you look around, you will see that printing is one of the most trusted ways of promotion. However, many people think that the digital field has weakened the power of printing, but it is not true. In another field, printing has come up with different advancements with new technology and tools. With the advent of technology in digital printing, its importance has become stronger than before. Various printing companies are ruling the market with their wide range of printing media and products. Their services are loved by clients globally. For example, the Sydney printing service provider is a reputed one.

Digital printing helps in producing good quality products that directly benefit the customers largely. The best part with the modern printing industry is that the customers enjoy the major benefits from this. Nowadays, the digital printing industry has developed franchises with modern technology that makes the production process cost-effective and faster.

Some of The Benefits of Printing Service

THERE ARE VARIOUS REASONS FOR CHOOSING THE DIGITAL PRINTING SERVICE OVER THE TRADITIONAL PRINTING, AND THEY ARE AS FOLLOWS-

Easy to Use and Reliable in Nature

One of the major benefits of digital printing is that it is easy to use and reliable. Therefore, it has become of the best ways for promotion for enterprises and franchises. Technology advancements also help make a cleaner working environment as they shift from inks and solvents to prints. In such type of printing, the reliability is more, and there is less waste, thanks to the technological upgrades.

Enhanced Technology for Streamlining Workflow

Technology has brought better-automated options for producing jobs faster and efficiently. It means that there is reduced labour in the process, and it is a cost-effective process that can pass along to the customers. Hence, if you are looking for cost-effective printing that will last for a long, taking digital printing is the best option.

Get Personalized Printing with Low Inventory

If you want to get a personalised printing solution with low inventory, choosing digital printing is the best option. Just compare it with the traditional printing where once you print the promotional items for your business. If you want to reprint it and add more information, you have to spend money and time again to make those. And with digital printing, you can have personalized printing of your choice and what you want.

More Options Available for You to Print

In the case of the Sydney printing service, you will get ultimate printing options that are not present in traditional printing. As a result, graphic designers, business owners, marketers, and managers also embrace using these printing services to get the benefits and have their desired products on time. Moreover, with digital printing, you can go green, which is important to save the planet.

Inform Prints have printing solutions for all business needs. This company has offered different print management and promotional marketing services in Australia for more than 30 years.

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Using Graphic Design Services To Bring Your Unique Marketing Idea Into Life

Sydney graphic designers

No doubt the digital marketing landscape is ever-evolving. Therefore, businesses are trying to quickly adapt to the new situation by embracing the latest trends. With a majority of people now online, the internet seems to be a marketing frontier. More and more users are now using their smartphones to go online. Hence, your target customers are likely to be found on social media platforms.    

As a result, there has been a spike in graphic design services. Businesses must use a lot of creativity to survive in the fluid state of marketing. This is where professional graphic design services come in handy. Sydney graphic designers are able to use their creativity to ensure successful communication. Graphic design entails the artistic expression of both concepts and ideas through the use of graphic tools and elements. 

Unlocking the scope of digital marketing through graphic design 

The term “graphic” comes from graphs. It is all about visual representation. If applied in marketing, graphic means using artistic expression to send a specific message to a target audience. 

A professional graphic designer brings in technical and artistic skills to turn an idea into a real revelation. Using graphic elements makes it more natural to grab the attention of the target audience as opposed to plain text. Whether you are thinking of running a marketing campaign, designing a website or sending an email, graphic design plays an integral role in your project.      

Why should you invest in graphic design services?

The business landscape is changing every now and then. Many businesses that have been slow to embrace the new way of doing things have collapsed, while others continue to struggle. 

That means using the graphic design is a wise decision for every business. After all, they need to survive in a volatile environment where market trends are changing constantly. 

Building identity

Using creative graphics shows that your business is different from the rest. Be it designing a logo, or choosing your brand’s color, you may want to use great graphics that will help you build loyalty amongst your customers. 

Boosting conversions 

With fierce competition among graphic design service providers, the most creative ones will survive. When you choose to use graphic design in your next marketing campaign, it means you are putting effort into boosting your conversion rates. 

Users love beautifully designed content on the internet. Whether it is a landing page, an advert or a video, they are attracted to compelling content. 

Brand messaging 

Your brand represents something. You may want to showcase your brand’s vision, strategy, culture or vision through simple graphics.

Building professional image 

With every business moving online, competition is fierce. Using an experienced graphic design service for your digital marketing strategy will help you build a professional image. 

At Inform Print, our graphic designers are professionally accredited and can help businesses with a unique strategy and creative graphic design advice. Please visit our website to know more.

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Why should you employ a Managed Printing Service? Outsource our worries!

Online Printers Australia

In a world where digital media dominates people’s lives worldwide, it is normal to assume that print media is an outdated concept. However, managed print services are very relevant, as evidenced by the innumerable businesses who avail of their services. Whether it is printing promotional flyers or leaflets or printing out proposals and contracts for your client, the best online printers in Australia will improve the efficiency of your staff and the versatility of operation, no matter the scale of your business or the service or product you supply.

10 reasons why you should use a Managed Printing Service:

  • Time and Efficiency: The essential service a printing service provides is improving the overall efficiency of your workforce. Imagine this, while your IT department can analyze your printing needs, spread across all your departments, and provide an organized structure, inevitably, there is some time wastage, and is it really the best use of their time? A managed printing service provider is experienced in analyzing print fleets of all sizes and specialized knowledge in printer fleet consolidation methods to ensure your business implements the proper equipment at an affordable price. Additionally, the online print management system helps ensure the clients never run out of stock. Customers can view their stock levels and know exactly what stock they have on hand.
  • Reduced Costs: Local printers, which service one individual at a time and are rarely networked, are inefficient and costlier than you realize, not to mention maintaining individual devices one at a time is costlier than having an automated, cloud-based system for doing so at scale.

Having too many devices will cost too much to maintain and use up space and electricity. Thus, a printing service connects devices to a monitoring system to ensure on-time delivery of toners and repairs.

  • They also manage to streamline printer placement and replacement of inefficient devices to ensure improved workflow and maximum usage, as well as getting replacing underperforming machines with ones that are more suitable given our printing history and needs.
  • Print Security and Cheque printing: At a business, it is vital to control access to documents and print services to ensure confidentiality. Security features, like Micro security signature line, Litho solvent ink, cheque backgrounds, and data fuse paper, and printing security software is critical to combat fraud. Printing services provide these.
  • Digital Printing: This is a recent development in the printing business and is competitive and diverse in Australia. Thus, if your business needs digital prints, it is critical to determine the type of printing that suits your needs and budget. A suitable printing service provides this service and the option of providing a remote printing service so that employees can employ these services from off-site locations.
  • Business Stationery and Graphic design: A printing service supplies a range of business stationery for all businesses ranging from adhesive labels, brochures, and business cards to envelopes, letterheads, and presentation folders. They can also be responsible for making professional logo designs and for your logo printing, branding, and signage needs.
  • Environmentally friendly: Lastly, the right printing service helps you be more eco-conscious in identifying and tracking the level of print usage and the usage of environmentally friendly paper.

At Inform Print, our mission is to offer the highest level of service to our clients without compromising quality and ensure a flexible structure that offers our clients a wide range of cost-effective products and services. Please contact us to know our range of services and let us know how we can help you.

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Reasons Why Flyer Printing Is Important For Your Business

Print Management Service

What is crucial for your business’s growth is that the right people come to know of it that will ultimately be the consumers of your brand. Unfortunately, promoting your business can be more challenging than you would anticipate.

There are tons of marketing strategies, all claiming to be of tremendous benefit. Unfortunately, some of them can be costly, ineffective, and inaccessible to the public. Therefore, your business needs to choose its marketing strategy carefully.

One wrong decision could lead your business to an unwanted course. Flyer printing has proven to be exceptionally successful for many companies. It may be an age-old marketing strategy, but its effectiveness lives to date.

Marketing through flyer printing is approved as successful by numerous businesses. It is one of the traditional marketing strategies that efficiently build the reputation of a brand. Though many companies feel that its effectiveness might have died out, they are wrong.

Below are the reasons why flyer printing is essential for your brand. before looking out for Print Management Services in Australia, make sure you know how flyers printing can

Cost-effectiveness

One of the notable advantages of using flyer printing for your brand’s marketing strategy is that it is one of the cheapest marketing strategies. Businesses invest a lot of money in those high-tech, avant-garde digital advertising. Digital advertising might have all the marketing rage these days. However, the fact that most businesses have turned their backs on traditional advertising is not wise.

Flyer printing helps your business with advertising when you are on a strict budget. It is practical to invest in flyer printing, especially when your business is new. You do not want to spend a substantial amount of money where you cannot guarantee its safe return.

Flyers are the most reliable tool to advertise when it comes to spending, and their efficiency is unmatched.

Flyers need low effort but give a high return       

Marketing demands much brainpower. There is a lot of creativity and innovation involved in creating individual advertisements, and hence, it is time-consuming. Flyer printing spares you from doing all the research. While an effort is still involved in flyer printing, it is relatively low and has a higher impact on your audiences.

The low effort that is needed involves the making of the flyer, which is the obvious part. A little creativity will do the job of making it attractive enough.

Flyers allow creativity

Everyone values creativity and effort. Many businesses promote their product through flyer printing due to its practicality. However, when people are being handed out with many flyers at once, they become indifferent to all the brands.

You want the flyers to stand out from the crowd to catch your potential consumers.

At Inform Print, we have been providing print management solutions to brands to help them outrun their competitors and increase revenue. Please be sure to get in touch with our print management team to gain an understanding of how we work.

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Important Reasons Why You Need to Have a Professional Graphic Design in Sydney

Graphic Design

When considering all the factors that go with the business, making the logo might not be the main priority. Some people think they do not even need to have the business logo, but it is a bad decision. If someone says that you are opening a new business and you do not need to have a logo first, you are wrong. Having a professional logo made by a graphic design company in Sydney can be helpful for your business.

So, what is the importance of having a professional logo for your business? The main reason is that it helps grab people’s attention, makes a strong first impression, and is the main foundation of brand loyalty. A professional logo separates your business from the rest and fosters brand loyalty, and helps you bring more audience. If you want to make a professional logo for your business, you should consult the graphic designer who will help you get the right business logo.

It Helps in Grabbing the Attention of the People

The attention spans are shorter these days, especially in the mind of the customers. It is said that companies get around 2 minutes to motivate the customers that the products are worth purchasing. The logo will help grab the viewer’s attention and then help communicate the company’s core values uniquely. The short span can be solved with the help of a professional logo.

It Is the Foundation of the Brand’s Identity

Successful branding is all about telling the story that will influence the customers’ emotions; it should be simple but highly effective. Logo design is the part of the company’s brand, and it serves as the foundation for the entire narrative part of why the brand is made. Colours, fonts, and tones are also factors that should be kept in mind while you are planning to have a business logo.

Professional Logo Is Memorable

Your logo will lead the horse, which is the audience, to the water, which is the company. The logo is the main point of identification; they are the best symbol that customers generally recognize about your brand. Ideally, you will want people to connect the first sight of the logo with the memory that it’s your band and what your brand does as the good logo is visual. It is aesthetically pleasing, and it helps in triggering a positive recall about the brand.

It Separates You from The Competitors

One of the best ways to use the business logo for your brand is that it helps you separate your brand from the competitors. In addition, a well-designed logo will help communicate about everything regarding the business and what type of work it generally does.

So, it is totally over to you whether you will make a professional logo for your brand or you will leave it in the way. The logo has lots of benefits, and if you properly use the logo, there are chances that your business gets visibility fast. For a good Logo design in Sydney, you must discuss your needs with the logo designer.

Inform Prints is one of the best companies in Sydney that provide the best logo designing services for the brands living nearby. To know more, visit the official site.

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How the Digital Printing Solutions Support Business and Help in Success?

Digital printing

Digital printing has come a long way from the days of the use of the dot matrix office machines to the methods that are so advanced and so widely spread that the industry has experienced huge growth. The results of using professional digital printing in Australia have become extraordinary, mainly in terms of how it helps support business growth, regardless of the size of the business.

Here, you will know how professional digital marketing solutions have brought a revolution in overall marketing and popularity.

What Is Digital Marketing and How It Is Different from Traditional Marketing

Like to say, digital printing involves the use of different printing methods that do not need to rely on traditional methods. While there will be a place for the older and the analogue printing techniques used in the olden days, as the offset printing, there are some major disadvantages of using the old printing methods like preparing the physical plates for each image you are printing. Every time you want to print a different image, no matter how little it might be from the previous one, the traditional printing press needs to have an entire plate that has changed to accommodate all these changes.

On the other hand, digital marketing is not bound by all these physical needs. Technologies similar for those that power the laser or the inkjet printer in the home or the office enable the professional digital printers for working fast and be applicable in a wide range of situations that allow you for printing from digital file sources that is simple as a text to the complex fine art reproduction and anything that you imagine in between.

The digital technologies have a quicker set-up time than traditional printing, are less expensive than the smaller print runs, and are even more versatile than plate-based offset printing. As a result, all are great for larger business uses.

Digital Print Makes the Direct Mail Easy

Thanks to the several benefits digital printing offers to the traditional methods. It is best for supporting the success of the business, whether it is large or small. Features like the fast turn-around time and the low overall expense have led the companies to leverage the methods in various ways; among the most revolutionary ones is direct mail.

With the use of the Print Management Service, it helps in supporting variable imaging in different ways that are quite difficult to be done with the traditional printing media that want to engage in different direct mail marketing by printing hundreds of postcards to mail out the names, addresses and other information added after the direct mail materials were being printed with the use of traditional uses.

Embrace The Flexibility of Digital Printing with the help of Professionals

In the crowded business landscape in the current days, it becomes very important for the company owners to use the latest tools at their disposal to increase the success and growth of the business. It often means professionally presenting the business with the help of digital technologies for printing attractive and visually appealing marketing materials affordably.

If you want to print digital marketing materials, choose the services from Inform Prints, one of the leading companies for digital printing items.

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How Graphic Design Can Help Your Business to Grow and Reach Success

Sydney graphic designers

High-end Photography, professional illustration, motion graphics, excellent typography, and—the part of graphic design that creates and blends the elements into appealing images that capture attention, sell services, and open new markets. The Sydney graphic designers help the business in many ways. Some may even surprise you:

Establish Employee pride and productivity

All happy, popular and healthy workplaces have a robust core of brand name identity. Employees embrace and plan the organization’s brand and are proud to be a neighbourhood of it. In turn, that buying commitment results in more satisfied, productive employees. Good graphic design gives rise to a positive brand identity that permeates everything from company websites and communications to business cards and staff apparel by reflecting a company’s vision.

If you’ve worked at a corporation that has a poorly designed website that is challenging to read, navigate, or purchase from, you recognize how annoying and frustrating it is for staff and customers.

It Helps to Saves Time

Which does file format one needs for the website photos? JPG, TIF, EPS, PDF, or GIF? What about your business card? A graphic designer who is experienced knows which file format he should use for the best results. The same goes for RGB vs. CMYK colour modes, paperweights and uses, website content management systems types, and whether your web or magazine ad is scaled correctly. So it has enough colour contrast to be easily readable or not when it’s published. Due to their in-depth training, years of hands-on experience, and mastery of industry software, graphic design professionals know all, so you don’t need to waste time trying to work it out yourself.

It Helps To Saves Money

If you have a low marketing budget, it pays to take a position to hire a good graphic designer. Often cheap design means poor design. The poorly designed graphics are often expensive. It may sound counterintuitive. Without the expertise of a knowledgeable graphic designer, you’ll find yourself with a product that doesn’t print, and is expensive due to colour management or layout problems or isn’t formatted correctly for print or online publishing. Changes, delays, and redesigns cost money. The cheaper crowdsourced logo you purchased may find yourself costing you quite one from the higher-priced experienced graphic designer.

Make High-quality visuals that increase viewer interaction

want to extend your company’s social media views, followers, and shares? How about product sales and customer base? Whether it’s websites and e-newsletters, blogs and social media, or printed materials—high-quality visuals grab attention at a way higher rate than applications using low-quality, stock, or non-existent imaging. Internet buyers, especially those who are B2B buyers, site image quality is the critical criteria for making purchasing decisions. Likewise, the graphic design uses high-quality photography, infographics, illustrations, and video to make more successful marketing tools.

Your company’s business logo, font typeface, use of bright colours, marketing materials, and website layout establish an immediate impression of what your company is like.  The team at Graphic design company in Sydney work along with you for adding these visual elements together in a way that will positively brand and convey your required company image.

So now you know the benefits of excellent and professional graphic design, what are you waiting for? Contact the professionals like Inform Prints to add extra value to your next graphic design, brand development, or marketing project.

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Business Flyer Design: The Key Elements to Watch Out For

Business Flyer Design

In a world of digital advancements, business flyer design probably is not the first thing that comes to your mind when you think of design trends. Flyers might not be as popular as they used to be, but that does not mean they are ineffective.

Now the question remains how to design a flyer that drives results. Let us take a look at how a flyer should be created that is going to grab people’s attention.

It is natural for you to think that flyers went out of style. The truth could not be far from this. Flyers are just as effective today as they used to be in the ’90s.

The key elements of a powerful flyer design

As you are now aware of the fact that how effective flyers can be for your business, it is time to learn how to make the most out of your design.

Choose an attention-grabbing title

A template with a catchy headline is a great way to grab your audience’s attention. The headline is the first thing to notice, so it needs to be catchy. When you use a killer headline for your flyer, half the job is done. That means you have a better chance to deliver the message you want to share.

Visual hierarchy

Of course, you want your flyers to be effective. That means you cannot just throw all the information piled up on a page and hope for the best. The visual hierarchy, for instance, is the way you layout the elements of your flyer, which is essential to keep in mind.

As a general rule of thumb, the more prominent the elements are, the more people are going to notice them. Creating a visual hierarchy makes sure that your key messaging is not lost in the design. Hence, you need to make sure that any important details are large enough to stand out.

Balance

While designing your flyer, it might be tempting to incorporate any information on the page. However, if you want your design to be effective, the last thing you want is to try to fit too much text, graphics, or images into the design. Not only will it look visually stuffy, but when there are too many elements on the page, it will wind up your audience with no idea of where to pay their attention.

So, finding a balance in your design is a must. Each element on your flyer must be in proportion to others. If you have a large graphic, for instance, that takes up a large part of the space, make sure to balance it out with smaller text.

Are you interested in maximizing your brand’s value and driving sales? Hopefully, the above-mentioned tips will help you design a suitable flyer to suit your business needs. At Inform Print, we help businesses to design a flyer to help them save time and hassle in the process. So please be sure to connect with us.

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Tips to Follow While You Are Choosing Best Online Printers in Australia

Online Printers in Australia

Printing is an essential part of a company in terms of branding and marketing. It is also helpful to maintain the right communication with the clients. Anything that bears the business name should look professional and reflects expertise and skills. This is why most businesses look for online printers in Australia to print the best copies of banners, logos, and other promotional items. If the printing is done in a good manner, it will provide a positive impression in the mind of the targeted audiences.Not all printing companies have the best-printed copies. Reputed company Inform Prints provide professional printing services and also suggestions that should be followed by the businesses to attain result-driven outcomes. Inform Prints provides services on graphic designing, online print management, and on-demand printing to clients in Australia.

If you are searching for the trusted and best online printer in Australia, here are some of the tips to keep in mind-

Check the Quality of the Printed Samples

Some printing companies promise you to provide excellent services, but they might end up doing some shoddy and cheap printing tasks. By seeing the work samples, you will get an idea of whether the printing company is good to hire or not. Most of the printers have their samples present on the website. You have to look at them but do not get excited in the first place. Instead, head to the physical stores if they have and also check the hard samples.

The modern printing companies will lead to the production of high-quality printed copies that will help boost an online presence and help to get more customers. If you see that the printing company uses high definition and modern printing machines, then the company is reliable to choose.

Can They Produce What You Are Looking for?

After checking the work samples, they have done so far, it is crucial to know whether the printing company can produce the work you are looking for. Whether you are looking for business cards, magnets, newsletters, or flyers, these are some of the products you can look for from a printing company. Some companies even make billboards. If these samples generally please you, you can go ahead and hire them for your printing task. You will not like to have 5000 printed copies for your business with typos on them.

Level of Customer Support and Communication

A company that will listen to the requirements and communicates with the clients is the best choice. If your printing requirements are well followed and discussed, there are chances that your printed copies are made well. Apart from these, the team should have the responsibility to inform the progress of work the team so that they can expect the date of getting it.

The reputation of The Company

One of the main factors to consider is checking the reputation of the printer you are choosing. If the printing company is well-reputed, there are high chances of offering the best services to the clients for years.

Keeping all these in mind will find you pick the best online printer. Look for graphic designing for your business; look nowhere than Inform Prints, one of the trusted companies in Australia.