A good first impression is critical for any relationship to flourish, be it a business relationship or one of a more personal nature. For business, a first impression immediately initiates a mental evaluation of the other party and the assessment of whether they suit your tastes or if they would be beneficial for your business. A good business card is the first step in establishing and creating that first impression. Thus, finding a good business card maker requires a careful evaluation of your needs and expectations and creating a framework for the kind of impression you seek to make.
The design of the card, its feel, texture, alignment, and information on offer are aspects that individual notices when receiving someone’s business card. Thus, these details are carefully evaluated and tailored to make the impression that you want. Of course, this doesn’t always succeed and depends on so many different factors as well as the character and nature of the other party. Nevertheless, it is a statement of intent and a portrayal of yourself and what your business stands for.
Here are a few things to note when designing your business card:
- Finding a template that best describes your organization: Your business card is an extension of yourself and your business. As such, it is meant to give the recipient an idea of the person you are and what kind of business relationship and services they can expect from you.
- Settle on a perfect size, shape, and texture: The size, shape and texture are optimized and customized to reflect your business etiquette, type of services, attention to detail, and other such traits. It highlights your attention to detail and is meant to convey to the recipient your taste and nature of business conduct,
- Organize your information: Ultimately, your business is conveying your services. Therefore, the information on it has to relay the type of service you provide, the nature of the product you’re introducing to the recipient, and lastly, your contact details. This information should be easy to read and yet cover all the bases.
- Finding the right typeface: If you use a particular font or style on your marketing details or your website or app, this should be used on your business card.
- Maximize your logo: A logo represents your brand. It is the face and represents all that you care about. Hence, a portion of your card should be dedicated to your logo.
- Make sure it is not cluttered, and the space is not overused: A cluttered card is no different from an advert. This should not be the case. Be precise as to the information provided.
- Offer something additional: This can encourage clients to take the next step. A special offer, a business trip, or even a discount can be considered.
- Check thoroughly before initiating printing: This is mandatory to avoid misrepresenting yourself or appearing sloppy in front of your clients.
At Informprint, we place a high priority on catering to our client’s needs, no matter the detailing involved. For over two decades, this has helped us expand our services to include business stationery and promotional products. We manage projects that require the coordination of many different facets relating to printing and storage distribution. We provide an array of services to provide an overall service for our clients. Contact us now to allow us to cater to all your printing needs.